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99% Invisible · Today · 34 min

100 Objects #22: AOL Disc

In 1998, the recording industry was thriving. But the company pressing more compact discs than anyone else in America wasn't a record label…it was an internet company: America Online. The AOL Disc was a marketing coup—hugely successful. It’s not an overstatement to say that it’s the campaign that introduced America to the internet. Because of how well it worked, for a while the internet was AOL. And then… it felt like AOL just disappeared. So what happened? Alex Goldman (Reply All, Hyperfixed) finds out. A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In 1998, the recording industry was thriving. But the company pressing more compact discs than anyone else in America wasn't a record label…it was an internet company: America Online. The AOL Disc was a marketing coup—hugely successful. It’s not an overstatement to say that it’s the campaign that introduced America to the internet. Because of how well it worked, for a while the internet was AOL. And then… it felt like AOL just disappeared. So what happened? Alex Goldman (Reply All, Hyperfixed) finds out.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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