transcript
show notes
Coffee is one of the most popular drinks in the world. In Italy, espresso is often enjoyed quickly like a shot, whereas Scandinavian coffee culture places more emphasis on taking time to enjoy coffee socially. In Ethiopia, which is often considered the birthplace of coffee, they take their coffee culture very seriously, and drinking coffee can last several hours. Freshly roasted beans are ground by hand, then brewed in a special clay pot before being served in small cups and enjoyed in three rounds, each round symbolising deeper community connection and blessing. The way people drink coffee is rooted in tradition, but it's also changing. According to a BBC News article with the headline Coffee Price Surges to Highest on Record, coffee is the world's second most traded commodity by volume, and its popularity is increasing, perhaps because of new drinking cultures.
咖啡是世界上最受欢迎的饮料之一。 在意大利，人们通常会像一杯咖啡一样快速享用浓缩咖啡，而斯堪的纳维亚咖啡文化则更注重在社交场合花时间享用咖啡。 在通常被认为是咖啡发源地的埃塞俄比亚，他们非常重视自己的咖啡文化，喝咖啡可以持续几个小时。 新鲜烘焙的豆子由手工研磨，然后在特殊的陶罐中酿造，然后装在小杯子中，分三轮享用，每一轮都象征着更深层次的社区联系和祝福。 人们喝咖啡的方式根植于传统，但也在发生变化。 根据 BBC 新闻标题为“咖啡价格飙升至历史最高水平”的文章，按交易量计算，咖啡是世界上第二大贸易商品，并且其受欢迎程度正在增加，这可能是由于新的饮用文化。
Drinking coffee doesn't just give you a boost of energy. It's been known to have some health benefits too. According to BMJ, a peer-reviewed medical journal, an analysis of nearly 220 studies found that coffee drinkers may enjoy more overall health benefits, such as a lower risk of specific cancers and neurological, metabolic, and liver conditions.Some young adults are also becoming more interested in coffee with additional health benefits. Hardtank's research into Gen Z coffee trends suggests that young consumers are becoming more interested in health-conscious coffee, for those who actively care about physical, mental, and nutritional well-being. DrinkRipplesalso reports that 38% of consumers will pay more for drinks with added health benefits. Blends that use mushroom powder, proteins and collagen are also gaining popularity.
喝咖啡不仅可以补充能量。 众所周知，它也有一些健康益处。 据同行评审的医学杂志《BMJ》报道，对近 220 项研究的分析发现，喝咖啡的人可能会享受到更多的整体健康益处，例如降低患特定癌症以及神经、代谢和肝脏疾病的风险。一些年轻人也对具有额外健康益处的咖啡越来越感兴趣。 Hardtank 对 Z 世代咖啡趋势的研究表明，年轻消费者对健康咖啡、积极关心身体、心理和营养健康的人越来越感兴趣。 Drink Ripples 还报告称，38% 的消费者愿意花更多钱购买具有额外健康益处的饮料。 使用蘑菇粉、蛋白质和胶原蛋白的混合物也越来越受欢迎。
The drink also has to look the part. Pure Gusto's research into UK cafe trends highlights how customers want drinks that are more exciting. There has been a surge in using unusual ingredients with interesting flavours and creating colourful and fun aesthetics for drinks. Ingredients such as ube and black sesame are appearing in specialty drinks, while sweet and savoury combinations such as miso caramel are making traditional coffee more adventurous. These ingredients, along with toppings such as cold foam and cream, are becoming more popular.
饮料也必须看起来合适。 Pure Gusto 对英国咖啡馆趋势的研究强调了顾客如何想要更令人兴奋的饮料。 人们越来越多地使用不寻常的原料和有趣的口味，并为饮料创造丰富多彩和有趣的美感。 宇部和黑芝麻等成分出现在特色饮料中，而味噌焦糖等甜味和咸味组合使传统咖啡更具冒险精神。 这些配料以及冷泡沫和奶油等配料正变得越来越受欢迎。
So, how do you take your coffee? Are you more traditional in your method of preparing coffee with boiled water and perhaps a splash of milk or a bit of sugar? Or do you love mixing in syrups to create sweeter flavours and pouring your concoction into a clear cup and adding toppings to show off your coffee creativity?
那么，你如何喝咖啡呢？ 您是否更传统地用开水加一点牛奶或一点糖来冲泡咖啡？ 或者您喜欢混合糖浆以创造更甜的口味，然后将混合物倒入透明杯子中并添加配料来展示您的咖啡创造力？
