Repacks, Whatnot & Topps NFL: Inside Diamondback with Craig | 3rd Down Pulled

This week, Ben sits down with Craig from Diamondback, one of the UK's biggest NFL breakers, to tackle the elephant in the hobby: repacks. Craig shares how he built a trusted repack brand, how his repacks are sealed and checked, and what Whatnot's rule changes meant for breakers. They also discuss Topps taking the NFL licence, high-end hobby boxes and redemptions, growing a breaking team, and what's next for Diamondback. Chapters 00:00 Intro: Topps takes the NFL licence 02:30 Topps NFL products and case hits 10:00 High-end boxes and redemptions 15:00 How Craig got into NFL breaks 17:30 Building a trusted repack brand 25:00 Growing a breaking team 32:30 Team breaks and player popularity 40:00 The future of repacks 50:00 Whatnot's rule change 55:00 How repacks are sealed and checked 1:00:00 Whatnot in the headlines 1:07:30 Managing breakers' expectations 1:10:00 Topps NFL at retail 1:20:00 Patches and the PC 1:30:00 Breaking as entertainment 1:32:30 What's next for Diamondback Follow us on Instagram @3rddownuk for more from the UK hobby.