2Bobs—with David C. Baker and Blair Enns
To Standardize or Customize
Jan 29, 2025 · 35 min · Episode 208 · 42.9 MB
0:00-35:31
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Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.
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