2Bobs—with David C. Baker and Blair Enns
Oppositio Singularis: The Positioner's Folly
Dec 17, 2025 · 13 min · Episode 231 · 13.2 MBExplicit
0:00-13:44
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David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.
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