2Bobs—with David C. Baker and Blair Enns
Mastering the Value Conversation
Apr 4, 2018 · 35 min · 21.3 MB
0:00-35:00
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David gets Blair to expound on his statement that "the value conversation is where value pricing theory goes to die," and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour."
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