2Bobs—with David C. Baker and Blair Enns
How to Make Horizontal Positioning Work
Aug 14, 2024 · 23 min · Episode 196 · 28.4 MB
0:00-23:25
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David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.
Links
"Strengthening a Weak Horizontal Positioning" by David C. Baker on punctuation.com