2Bobs—with David C. Baker and Blair Enns
How to Avoid Commodifying Your Offering
Sep 11, 2024 · 29 min · Episode 198 · 36.0 MB
0:00-29:47
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Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.
LINKS
"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com
"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com
winwithoutpitching.com