2Bobs—with David C. Baker and Blair Enns
Ditch the (Sales) Script
Dec 20, 2023 · 24 min · Episode 179 · 29.7 MB
0:00-24:30
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Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
"Ten Set Pieces"
2bobs.com"Mastering the Value Conversation"
2bobs.com