2Bobs—with David C. Baker and Blair Enns
Decoy or Anchor?
February 25 · 21 min · Episode 236 · 20.7 MBExplicit
0:00-21:19
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Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
winwithoutpitching.com