2Bobs—with David C. Baker and Blair Enns

Attribution Errors

Oct 20, 2021 · 30 min · Episode 123 · 44.1 MB
0:00-30:26

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Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.